Articles

Salesfire's Tips for a Seamless New Year

By Emma Foster • Wednesday Dec 12th, 2018

In an ideal world, Christmas would mark the end of the crazy shopping season, with retailers being able to prepare for Q1 in peace.

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‘Tis the Season for Christmas Shopping

By Emma Foster • Wednesday Dec 5th, 2018

Consumer behaviour at Christmas has changed significantly in the last few years, with Black Friday becoming a shopping phenomenon and more people choosing to do their Christmas shopping online.

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Christmas is for Conversion Rate Optimisation

By Emma Foster • Wednesday Nov 28th, 2018

With the Christmas season well underway, a good eCommerce strategy is key to enhancing online sales.

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Customers Are for Life, Not Just for Christmas

By Emma Foster • Tuesday Oct 30th, 2018

At this time of year, retailers are so busy thinking about Black Friday and Christmas - leverage this and turn the extra traffic into reoccurring revenue.

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5 Ways Email Marketing Enhances the Customer Journey

By Emma Foster • Sunday Sep 2nd, 2018

Email marketing is one of the most solid forms of marketing in today’s digital age, providing a direct way to reach customers and offering an impressive ROI.

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4 Questions to Ask About Your Brand Identity

By Josh McGregor • Sunday Aug 5th, 2018

Brand identity involves everything from a consistent tone of voice to the aesthetics of design, all of which should express your core business values.

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5 Top Tips for Growing Your Subscriber Database

By Josh McGregor • Tuesday Jun 26th, 2018

Here are 5 important things to remember to overcome GDPR and make the most of your data.

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