Articles
Four Trends That Shaped 2020
Quarter by quarter, we delve into our Trends insights and retail performance data to review a year like no other.
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Lees Joins Salesfire as Head of Client Services
Former Mabo Marketing Director James Lees has joined personalisation platform Salesfire as Head of Client Services. James, 35, will expand their client services offering to drive service, delivery and support in further expansion across Europe and the US.
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A Guide to Shopping Cart Abandonment
With a clearly defined strategy, you can use cart abandonment campaigns to optimise conversions and communicate with your customers on a more personal level.
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Injecting Empathy into the Customer Journey
Discover how empathy can increase value and reduce uncertainty in online retail.
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eCommerce Personalisation
Discover why 80% of consumers are more likely to make a purchase when brands offer personalised experiences.
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5 Site Search Features You Need Right Now
Reimagine the search experience and generate real results with these site search features.
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Email Retargeting: Content that Converts
Get inspired with eight ideas for email retargeting content.
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Why A/B Testing is Important in CRO Campaigns
Learn the benefits of A/B testing and pick up some tips for testing your CRO campaigns.
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How to Reduce Browse Abandonment
Reduce browse abandonment and improve customer engagement with these five strategies.
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Email Marketing Best Practices: How to Craft Emails that Increase Conversions
Eight things to keep in mind when you're creating marketing emails.
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Why is eCommerce Site Search Speed So Important?
Discover five reasons why on-site search speed matters.
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How eCommerce Personalisation Boosts Customer Loyalty and Retention
Drive customer loyalty with a personalised eCommerce experience.
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