Insights

The 2021 Salesfire Trends Roundup

By Kelly Aitkin • Tuesday Dec 14th, 2021

As the end of the year fast approaches, we take a look back and analyse the eCommerce highlights of 2021 using data from Salesfire Trends.

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How to Convert Gift Shoppers into Returning Customers

By Bethany Llewellyn • Thursday Dec 9th, 2021

Take advantage of additional seasonal traffic and convert them into loyal customers.

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A Review of Black Friday 2021 [Infographic]

By Kelly Aitkin • Tuesday Nov 30th, 2021

Discover the statistics behind Black Friday 2021 in eCommerce as we analyse the data from the day and what this means for the future.

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Social Media for eCommerce: Trends to Watch Out for in 2022

By Alisia Evci • Tuesday Nov 23rd, 2021

Social Media is being used for eCommerce more than ever. Reach new customers and build your brand name by tapping into the new and upcoming social media trends for 2022.

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How to Make the Most of Christmas Website Traffic

By Kelly Aitkin • Wednesday Nov 17th, 2021

The busiest time of year for any retailer, we discuss how to make the most of extra site traffic over Christmas.

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Why Website Personalisation Matters: Benefits for Your eCommerce Site

By Bethany Llewellyn • Thursday Nov 11th, 2021

We take a look at the value personalisation brings to your eCommerce website.

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How to Make the Most of Singles' Day

By Bethany Llewellyn • Tuesday Nov 2nd, 2021

Discover how you can maximise sales on Singles' Day.

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Black Friday 2021: 6 Quick Fixes for Your eCommerce Conversion Rate

By Josh McGregor • Monday Oct 25th, 2021

Ensure you're getting the most out of your conversions this Black Friday.

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5 Ways to Prepare for Q4

By Kelly Aitkin • Tuesday Aug 24th, 2021

With the Christmas season quickly approaching, we explore the best ways to get your online retail business prepared for the busiest time of the year.

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5 Top Tips for Q3

By Emily Corner • Tuesday Jun 22nd, 2021

5 top tips which will help you take advantage of Q3 in the eCommerce world in 2021.

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Product Discovery for the Impulsive Shopper

By Chester Ollivier • Monday Jun 14th, 2021

With so much to gain from impulsive shoppers, see how you can utilise product discovery to attract them.

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5 Ways eCommerce Sites Can Build Customer Loyalty

By Chester Ollivier • Monday Jun 7th, 2021

Find out how you can build customer loyalty on an eCommerce site in 5 easy steps.

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How to Increase Search Bar Interactions

By Chester Ollivier • Tuesday May 18th, 2021

With so much to gain from a search box interaction, how can you draw people towards the search bar in the first place?

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How to Get the Most Out of Your Basket Abandonment Emails

By Kelly Aitkin • Thursday May 13th, 2021

Basket abandonment emails can re-engage potential customers to encourage sales and potential upsells. Find out how to get the most out of your strategy.

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What are Gen Z’s Biggest eCommerce Personalisation Needs?

By Kelly Aitkin • Tuesday May 4th, 2021

With over 40% of Gen Zers currently purchasing more than half of their clothing online, how can you personalise your eCommerce business for Gen Z?

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