Insights
The Art of Increasing Average Order Value
Discover how to increase your average order value by making the most of your website traffic.
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How to Optimise Conversion Rates in the Home & Living Industry
Harness the power of on-site personalisation with industry specific tips and tricks.
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4 Revenue-Killing Mistakes eCommerce Retailers Make
Discover four revenue-killing mistakes that can make the difference between eCommerce success and failure.
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Why Shoppers Abandon Their Online Carts
Discover why 7/10 shoppers who place a product in their cart choose to leave the site without completing the transaction.
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4 Ways to Create Urgency and Increase eCommerce Conversions
Exploring the fear of loss concept and the idea of urgency in eCommerce, customer behaviour and how to create a smooth journey all the way through to checkout success.
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4 Things to Consider When Optimising eCommerce Site Search
84% of companies don't optimise on-site search, even though 30% of visitors utilise the search bar. We look at 4 ways to get the edge on your competitors.
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4 Reasons Why Personalisation is Key to eCommerce
Personalisation has been a trend in eCommerce for years now and we’re looking at four ways it can increase conversion rates on your site.
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Online Retail Trends for 2019
With 2019 in full swing, we're here to offer some insight into what to expect in eCommerce for the year ahead.
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Salesfire's Tips for a Seamless New Year
In an ideal world, Christmas would mark the end of the crazy shopping season, with retailers being able to prepare for Q1 in peace.
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‘Tis the Season for Christmas Shopping
Consumer behaviour at Christmas has changed significantly in the last few years, with Black Friday becoming a shopping phenomenon and more people choosing to do their Christmas shopping online.
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Christmas is for Conversion Rate Optimisation
With the Christmas season well underway, a good eCommerce strategy is key to enhancing online sales.
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Customers Are for Life, Not Just for Christmas
At this time of year, retailers are so busy thinking about Black Friday and Christmas - leverage this and turn the extra traffic into reoccurring revenue.
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5 Ways Email Marketing Enhances the Customer Journey
Email marketing is one of the most solid forms of marketing in today’s digital age, providing a direct way to reach customers and offering an impressive ROI.
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